The Entrepreneur`s Journey
USER
ENGAGE
Engagement with the audience in order to reach the world for a product, to get to the user. Startups are often missing this step. Here emerges the need to start thinking from the user`s perspective. Companies that manage to surpass this stage are likely to gain a foothold in the market.
TOP 5 techniques
Funnel building
SMM
CRM
Email marketing
SEO
Funnel building
SMM
CRM
Email marketing
SEO
Problems
- Lack of clarity on the audience or marketing goals
- Posting on social media without an end goal
- Neglect of mobile users
- Lack of special offers
- Lack of targeting
- Lack of segmentation
- Spam usage
- Inability to convert leads into client
- Low level of development of client service
Objectives
- Engage with the audience
- Attract clients
- Engage with partners
- Launch sales
- Advertise
- Lead market competition
- Establish communication with clients
Results
- Clients acquisition
- Capturing market segments
- Creating loyalty
ADVISE
CONSULT
