The Entrepreneur`s Journey
USER
FEEDBACK
Collecting information back from the users and getting feedback. After making the product and engagement, the company needs to improve it constantly based on dynamic customer preferences.
TOP 5 techniques
Social Media analytics
Crowdsourcing
ITIL
Focus groups
Customer Satisfaction Score (CSAT)
Social Media analytics
Crowdsourcing
Customer Satisfaction Score (CSAT)
Focus groups
ITIL
Problems
- Neglect of user feedback
- Wrong polls structure
- Lack of post-purchase feedback
- Lack of SEO development
- Lack of intelligent analysis of client data
- Wrong customer service performance management approaches
- Neglect of social media analytics
- Overlapping of different market segments
Objectives
- Collect feedback from users
- Improve the product based on feedback collected
- Ensure communication with clients and partners
- Collect data necessary for the development of a new product
Results
- Marketing report
- New version of a product
- Product development plan